When creating a software product enterprise that completely lives on the Internet there are some things you simply can't do without. One of them is having your products listed on the popular download sites: Download.com, Tucows, etc.
Since I am trying to bootstrap (BTW, check this word's etymology) my business, I am not going to use any of the costly programs that these download sites have available for speeding up the registration process. In case you are going the free way you will need a large amount of patience depending for some of the download sites.
Download.com is the leader among the download sites and I am happy to say that I just got listed there with my "pilot application" Window Control. When you get added to their directory you are automatically given a nice download button to put on your web site. This is of course optional, but I was quick to add it to my product page.