Wednesday, June 23, 2010

Book Review: Switch

Do you ever feel like you want to change something but don't know how? If you are anything like me, this is a challenge you face daily. Luckily for us, the Heath brother has taken upon themselves to create a comprehensive framework for how to go about changing someone or something. What's even better is that they succeeded to write another great book, that lives up to the high expectations from their debut blockbuster Made to Stick.

Switch reaches Gladwellian mastery when it comes to readability and entertainment value. But the true value comes with the concrete framework for driving change. Laying out such a framework follows in the tradition of Made to Stick, and has become something of a Heath trademark. With this framework, driving change replaces the guesswork with a more methodological approach to change where the outcome can be predicted.

I enjoyed this book immensely and I expect to get as much value out of Switch as I got out of Made to Stick. I can't wait for their next book, whatever it may be.

No comments:

Post a Comment